STARTING IN 1968, VILLAGE COMMON IS THREE GENERATIONS IN THE MAKING. SPANNING OVER 50 YEARS & CARRYING ON THROUGHOUT THE DECADES.

1968

GRANDMA BERNADETTE OPENED THE FIRST VILLAGE COMMON, AN ANTIQUE MARKET, ALONG THE JERSEY COAST.

1984

SUSAN, BERNADETTE’S DAUGHTER, BROUGHT VILLAGE COMMON TO THE POCONO MOUNTAINS CREATING HER OWN VISION OF A COUNTRY FLORAL & GIFT STORE.

2014

BUILDING ON 50+ YEARS OF FAMILY TRADITIONS, THE VILLAGE COMMON NAME IS REENVISIONED INTO A TRULY NATURAL HOME & LIFESTLYE BRAND.

THE LONG VERSION

OUR STORY STARTED LONG BEFORE WE EVER MET, AND LONG BEFORE WE WERE EVEN BORN. TWO FAMILIES AND THEIR UNIQUE STORIES AND PASSIONS WOULD INEVITABLY COMBINE TO BECOME THE BEGINNING OF “OUR” STORY. VILLAGE COMMON IS A DREAM THREE GENERATIONS IN THE MAKING, SPANNING OVER 40 YEARS. WE ARE CONTINUING OUR FAMILIES PASSION, ROOTED IN BRINGING AUTHENTIC, UNIQUE, AND WELL-MADE PRODUCTS TO THE COMMUNITY.

BEGINNING IN 1968, AND FROM WHERE WE GET OUR NAME, THE FIRST VILLAGE COMMON OPENED ITS DOORS IN AVENEL, NEW JERSEY. IT WAS RUN BY GRANDMA BERNADETTE, CURRENT OWNER BEN LEBEL’S GRANDMOTHER. IN ITS FIRST INCARNATION, VILLAGE COMMON WAS AN ANTIQUE STORE OF CAREFULLY SELECTED, FINE PIECES FROM ALL ERAS. GRANDMA BERNADETTE ALSO HAD BEAUTIFUL PLANTS AND FLOWERS FOR SALE ON THE FRONT PORCH THAT ALWAYS ATTRACTED PASSERS BY TO STOP IN.

IN 1984, THE VILLAGE COMMON MOVED TO STROUDSBURG, PA., ON THE PROPERTY OF THE STROUDSMOOR COUNTRY INN, AND WAS RE-IMAGINED INTO A COUNTRY STORE BY SUSAN LEBEL, BERNADETTE’S DAUGHTER AND BEN’S MOTHER. ANTIQUES WERE STILL AVAILABLE ALONGSIDE CANDLES, SOAPS, HOMEMADE CANNED GOODS, AND UNIQUE GIFT IDEAS. SUSAN HAS SINCE BLOSSOMED THIS ONCE COUNTRY STORE INTO A THRIVING FLORAL AND DECOR STUDIO.

FROM OUR SOUTHERN ROOTS, BILLY HAYS, CURRENT OWNER BLAKE HAYS’ GRANDFATHER, OPENED HIS FIRST COUNTRY STORE IN PINEVILLE, LOUISIANA IN 1960. IT SERVED AS A VINTAGE BODEGA; OFFERING LOCAL PRODUCE AND CUSTOM GOODS. BECAUSE OF THE CONSTRUCTION OF THE NEW “AMERICAN HIGHWAY”, BILLY MOVED AND OPENED HIS SECOND STORE IN 1978. THIS TIME OFFERING MOUTH WATERING BARBECUE AND OTHER COUNTRY STORE FAVORITES. AFTER YEARS OF SERVING HIS COMMUNITY, HE DECIDED TO CLOSE THE DOORS TO HIS STORE. 

  BLAKE HAYS AND BENJAMIN LEBEL BRING TO YOU A NEW INSTALLMENT OF THESE FAMILY TRADITIONS BLENDED TOGETHER. CREATING HANDMADE, NATURAL APOTHECARY GOODS, KINDLED BY THEIR FAMILY HISTORY, BEN AND BLAKE ARE CONTINUING THE LEGACY OF THE VILLAGE COMMON.

XO

// SOME OL'TIMEY PHOTOS OF VILLAGE COMMON PAST //